SEO helps the right people find your site’s relevant pages. On-page SEO services like on-page optimization and content optimization strategies can help you get started, as can content marketing experts.
The right page will rank higher if done correctly, helping you get your desired views.
When dealing with content marketing experts, keyword cannibalization prevention is the most crucial aspect of SEO writing services.
If your sites overlap, they’ll compete, which won’t get you the desired results.
When choosing digital marketing consultants, it’s essential to know what on-page SEO tools they use and how they manage website content to avoid damaging search engine results pages (SERPs).
What is “keyword cannibalization”? It may happen if your website has several blog posts or sites with the exact keywords. Your website pages occupy more room on search results pages, but that’s not a benefit.
Google provides helpful search results. If your web pages compete for keyword rankings, you’ll see them fighting. It means two sites will compete to be the authoritative domain for a keyword instead of one.
What impact does keyword cannibalization have on SEO strategy?
Consider two keyword-optimized web pages, even if they’re on the same domain, and mark every SEO box on the page, Competing sites. Google’s crawlers don’t know which page to show in search results, so they show both.
Cannibalization may affect users. Bounce, clickthrough, CRO, and backlinks can impact your SEO ranking. Thus, splitting the results across two pages is more efficient than sending users to the relevant page on your website to increase those numbers.
Two web pages could hurt each other’s technical SEO. Keywords and desire cause this. If you have content on your site with the same terms and both target early buyers, The sites may hurt each other’s rankings.
Your gap analysis of content will reveal the source of keyword cannibalization. You must take steps to prevent your website from competing. Negative effects include:
- Lowering page authority
We’ve discussed authority in web marketing. A topic-specific page can be an expert site that ranks higher in search results. Keyword cannibalization splits clickthrough rates between two sites.
- You’re degrading the user experience.
It’s best to give users the knowledge they need in fewer clicks. Your site will require them to visit many sites for the necessary information.
- Google may degrade the wrong website.
You may have wanted one site to stand out. Cannibalization forces Google’s system to choose. Google may choose incorrectly.
- Devalues your page.
Google and other search engines aim to provide helpful knowledge. You may need to learn more about your area if multiple sites rank for a phrase.
How To Prevent The Risks Of Keyword Cannibalization
Using a search engine such as Google, it is simple to identify cannibalizing keywords. To conduct a quick content gap analysis, input “site:” into your search bar. It will display the top results for the keywords you enter.
When you collaborate with experienced digital marketing professionals, they can prevent two websites from competing for the exact keywords. Webmasters can add this feature to their on-page SEO checklist by leveraging Google Search Console to examine their site for potential cannibalization.
The possibility of receiving multiple results from a keyword search is not inherently harmful. If your service or product falls within the same area or field, it is common for multiple pages to appear. Roofing inspections and maintenance are two different kinds of services. However, providers can provide both services, which may overlap in certain areas.
In this case, it is okay when one page is preferred over the other in search results. However, if you observe that both pages appear on the same result page and rank poorly, this indicates keyword cannibalization.
IttZone’s Effective On-Page SEO Services That Prevent Keyword Cannibalization
At IttZone, we ensure that your site doesn’t hamper its ability to get higher rankings on search results. We offer SEO writing services, CRO auditing services, or services for content marketing. We take care to prevent the possibility of keyword cannibalization.
After identifying keywords that cannibalize prospective customers with an extensive audit of the website, then identify the issue and recommend the appropriate method to reduce cannibalization without compromising the number of visits and the number of users who have already accumulated on both pages.
Performing a Content Audit
A key aspect of managing your content websites is ensuring that your pages for service and product and blog posts and articles don’t compete. In a content audit, we conduct a gap analysis. Using tools such as Google Search Console, then we look at the entire website and determine if they contain duplicate content or situations where two pages are identical and possibly at risk of cannibalization.
Based on your content audit, We can suggest several options. Usually, the solution to resolving issues with keyword cannibalization requires adding the following optimization strategies to manage your website’s content:
Merging of pages
If two pages that are similar to each other say the identical thing, consolidate the content on one page. It means taking the most valuable information and adding details it did not initially offer but does in the other.
The internal linking process and the previous strategies for building links could be pointing to two pages, making combining them difficult. In this situation, you can choose not to link to any of them; however, redirect it to the one you have.
Repairing your internal links
When crawlers visit your site, internal linking gives Google an idea of which pages are more valuable than others. If both pages are connected equally by other pages, it may be challenging to figure out which is more significant.
Delete outdated content
One reason for duplicate content is that the old article refers to old, obsolete content; however, the more recent page is the most up-to-date version. Based on factors such as traffic, we may remove the page with outdated content or modify the link to include more recent information.
Check Your Historic Rankings
In addition to a simple Google search and tools for keyword research like Ahrefs and SEMrush to determine if a keyword is being used to bolster its ranking. Based on the keywords you rank for, your content, and your page’s history, you can determine if a page needs to be ranked due to concurrence with another site.
Many different results on Google could be an indication of cannibalization. That’s why ranking history is a precise method of identifying any issues with your strategy for optimizing content. One of the aspects of our website content management process is to check your site for any potential problems with content regularly.
Let Us Prevent Your Website Content From Keyword Cannibalization
When hiring SEO content writers or creating your strategy for optimizing your content, it is vital to consider the effect keywords on a single page can have on other pages on your site.
At IttZone, we offer on-page SEO services, such as content writing and CRO auditing services designed to increase your site’s visibility on search engines. It also is to take steps to prevent instances of keyword cannibalization.
That is why you require professionals in digital marketing services for content marketing. They know how to manage your website’s content and ensure that every page competes with other websites, not just your pages.
Contact IttZone today to request a free audit of your website and a CRO audit to find out what services are available that will improve the performance of your website.
Cannibalizing your own keywords is a common SEO problem that can hurt your site’s rankings. Locate and prevent keyword cannibalization to keep your website healthy and high in the rankings.
Use the tips in this article to make sure that the content on your website is optimized for search engines and that your pages rank for the right keywords. With a little work and attention to detail, you can keep your website at the top of search engine results and keep getting traffic from search engines.
How To Detect And Prevent Keyword Cannibalization? FAQs
Q1- What is the difference between keyword cannibalization and keyword stuffing?
A: Keyword cannibalization occurs when multiple pages on your website target the same keyword or phrase, while keyword stuffing refers to the practice of overusing keywords in a webpage’s content or metadata.
Q2- How many keywords should I target per page?
A: There is no set number of keywords you should target per page. Instead, focus on creating high-quality, relevant content that provides value to your readers. Use keywords naturally, and avoid stuffing them into your content.
Q3- How can you help to prevent my content from keyword cannibalization?
A: As your trusted digital marketing agency, IttZone always seeks to offer their customers the best SEO services possible by using the latest and greatest tools and technologies to stop keyword cannibalization and other harmful content that can hurt the authority of your website.
Q4- How much do you charge for your SEO services?
A: Our prices for digital marketing services can change based on what you need or what kind of business you have. But we want to help your business with SEO for a price you can afford.